Geographic Content
I’d like to share something that I hadn’t even considered when I started this blog, but is glaringly obvious to me now. If you are making a concerted effort to gain a loyal readership and improve your sites visitors, you must be cognizant as to your readers geographic locations. One easy way to eliminate a majority of your prospective readers is to only make posts that pertain to your geographic location.
For example, I live in Central Illinois, United States of America. Do you think I would be getting readers from Canada, Malaysia, China, or United Kingdom if 90% of my posts revolved around life on the Illinois River? What benefit would you get if I make a post on how the sale of our local newspaper getting sold effects the the region? None. Make each post relevant to your readers and you stand a better chance of them coming back.
I have tried to make each of my posts relevant to the masses. Well, the blogger masses anyway. My most focused post has at the least some relevance to everyone in the United States, Digital TV Coupons.
There are many tools out there that will give you a geographic location of each reader. Sitemeter and Google Analytics are 2 that I’ve used. There are many more out there so be choosy and find the one that gives you what you are looking for. If you’re interested, the sitemeter page looks like:
And the Google Analytics page looks like: 
Popularity: 78% [?]
Posted on March 24, 2007
By Jason Spence
Filed Under blogging |
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One thing you could do is write content that isn’t geographically unique, but then use geolocation to determine a user’s location to make it look like its unique to their location… hmm thats a good idea! I’m going to do that for my next post haha.
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