Google Monday - Google’s New Age for Ads
Time again for another installment of Google Monday. Have you heard of Google’s latest ad-serving tests? Probably not, but you can’t say that after reading this post. Google, not being one to sit on their laurels, is looking to evolve their ad serving technology. Some of those new or updated features are:
Shorter expiration dates for the cookies
While not revolutionary, it does show they are thinking of new ways to improve the privacy for us users. Shorter cookie lifetimes will ensure that your search preferences don’t remain on your pc for an extended period of time.
Anonymize search server logs after 18 months
Another way to improve our privacy, Google will remove our IP address and cookie ID numbers after 18 months. So the next time the US government forces Google to turn over search logs, all trackable info will be removed after that time.
“crumbled” cookies
The data typically associated with one unique identifying number or “cookie ID” will be broken up among multiple different cookies and diffuse the ad history of individual users.
Providing better forms of notice within ads
This helps users understand who is serving the ads they see, and what data is being collected.
Ad Feedback
Users will have the ability to give feedback on ads they like or don’t like.
All of this new ad functionality is still in test and may be for a while. None of these new ad features are guaranteed to make it to production, as Google deduces that a lack of use means lack of interest and reserves the right to remove any of this functionality at any time. They also don’t expect to be the only company implementing these ideas. Expect the other major players to follow the innovative ideas of Google.
Posted on August 13, 2007
By Jason Spence
Filed Under Google |
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