Google Monday - AdWords Campaign Optimizer
You probably thought I forgot about this weeks Google Monday. To be honest, I almost did; but I still have about an hour left of Monday by my clock. This week, lets take a look at a new tool inside Google AdWords - Campaign Optimizer. It doesn’t take a rocket scientist to figure out what this tool does based on its name; but if you are a rocket scientist, see last weeks Google Monday.
The Google AdWords Campaign Optimizer automagically reviews a current live campaign and gives you some tips to get a better conversion rate. To get to the tool: From the Campaign Management tab, click on “Tools” then “Campaign Optimizer”. To use the tool: Choose the campaign you want optimized and click the “Go” button. The following text is presented to let you know what to expect:
Campaign Optimizer: Getting Started
When you run the Campaign Optimizer for a campaign, we analyze your budget, keywords, and ads. If appropriate, we automatically create a customized proposal for your campaign. Learn moreNote: Depending on the size of your campaign (number of keywords, ad groups, and other factors) it can take you 5 to 20 minutes to review your proposal.
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We automatically analyze your budget and keywords and create a customized proposal for your campaign. 
You look at all the changes and choose the ones you’d like to apply. When you’re ready, click the “Get Started” button. You will soon be presented with recommendation to improve the campaign such as adding keywords (and the associated recommended bid), increasing bids for existing keywords, and changing text of your ads. You can approve any or none of these automatic recommendations. My warning to you. . . don’t freely increase your bid amounts just because this tool told you it would help. There are more than likely other ways to keep your current bid amount (or even lower it) by modifying the ads to make them more relevant. Once approved, the changes will be made to your campaign immediately.
This tool could be a great addition to your AdWords campaigns as long as you are careful and put some thought into the campaigns yourself. Don’t be lazy. Your own thoughts are required when generating a unique successful Google AdWords Campaign.
Posted on September 24, 2007
By Jason Spence
Filed Under Google |
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