Yeah, I know, today isn’t Monday and I’ve missed the past few Google Mondays. Get over it, here’s your bonus edition. Its been in beta for about a year now, but Google has finally unveiled ad supported YouTube videos. The ads will sit atop the video like a banner ad and/or be a text overlay which will occupy the bottom 20% of the video. The ads can pay out on the basis of clicks or impressions.
Now any English-language AdSense publisher in the U.S. can sign on to his or her AdSense account and generate HTML code that can be used to embedded sponsored YouTube video into a Web page. As long as you also have a YouTube account.
Publishers, that’s you, have three ways to choose the type of video content that appears on their sites. They can select specific content providers; they can select specific content categories to display; and they choose to use automated targeting, which parses words on the Web page where the video will appear and serves video associated with identified keywords.
How can you lose by taking advantage of this new ad-stream. Adding video to your site makes it stand out a bit more and may make it more interesting.